AnswerMedia is a digital advertising media company based in Overland Park, KS with 11-50 employees. The company operates in the video advertising space, connecting publishing partners with video content and ad inventory at massive scale.
As their business grew and video ad request volumes reached into the billions per month, AnswerMedia needed a custom platform to give publishing partners direct access to their video database with professional-grade tools.
AnswerMedia needed a web-based private platform for their publishing partners to access a video database with embedding, effects, and other features. The platform had to handle the demands of a high-volume advertising business while remaining intuitive for partners who weren't necessarily technical users.
Off-the-shelf solutions couldn't meet the specific requirements of their business model. They needed a custom-built platform designed for their exact workflow — from video management and embedding to partner access controls and analytics.
The platform needed to deliver on three fronts:
Active Logic designed and developed the platform from October 2015 through February 2016. Rob, CEO of Active Logic, led the project with a dedicated team including a project manager, frontend developers, and backend developers. The team built a complete web-based platform tailored to AnswerMedia's advertising operations.
Built a private, web-based platform from the ground up, giving publishing partners direct access to AnswerMedia's video database with embedding capabilities, effects, and content management tools.
Deployed a cross-functional team with frontend and backend developers working under direct leadership from Active Logic's CEO. This structure ensured architectural decisions were made at the right level from day one.
Designed the platform architecture to handle the massive throughput required by AnswerMedia's advertising business — billions of monthly requests with consistent performance and reliability.
The platform Active Logic built enabled AnswerMedia to effectively process billions of requests for video ads each month. It became an invaluable asset to their business, providing publishing partners with the tools they needed while supporting the company's growth in the digital advertising space.
CEO AnswerMedia"In addition to the diversity of expertise in technologies their team offers, they're also easy to communicate with and very detail oriented."
Talk to us about how Active Logic can design and build custom platforms that handle billions of requests.
