Articles
Written perspectives on engineering, strategy, and delivery.
The 80% Rule for Buy Versus Build Software
The decision rule for when to buy off-the-shelf and when to build custom. The 80% threshold, the three costs that compound below it, and how to run the audit on your own toolchain in a half-day.
How Much Does Custom Software Cost?
An honest answer with real numbers. Freelancer through enterprise pricing, why offshore looks cheap and isn't, what actually drives the budget, and what mid-market companies should plan to spend on a working production system.
How to Build Custom Software
The actual process from first sales call to launch and beyond. Discovery, RDP, sprints, QA, beta-state launch, handoff and ownership, and what happens when a half-built project lands on your doorstep. The version most agencies will not give you.
What Is Custom Software?
An honest definition of custom software, the 80% rule for buy versus build, the hidden cost of forcing off-the-shelf to fit, and when custom is the wrong answer. Written for mid-market leaders evaluating their first serious custom build.
Why Vibe Coding Isn't Enough for Production Software
Vibe coding ships working prototypes. Production software is different. Here are the 15 architectural and operational concerns that decide whether your system survives real users.
Your Software Needs an MCP Server, Not Just an API
Salesforce just shipped Headless 360 and the Agentic Experience layer. Every capability as an API, MCP tool, or CLI. Agent-first is the new bar, and retrofitting into it is not a weekend project.
Bugs, Edge Cases, and the Beta State Every Honest Product Lives In
Zero-bug guarantees are a semantic game vendors play. The honest product is fast triage, a real fix cadence, and a conversation that happens before launch.
The Reinvestment Most Companies Skip: What to Put Back Into Your Own Technology, by Revenue
Companies reinvest in marketing and hiring without thinking twice. Reinvestment in software they actually own is the line item that quietly gets zeroed out. AI has changed the math on that decision, and most leadership teams have not recalculated.
You're Not Buying Software. You're Buying Risk.
Enterprises write eight-figure software contracts, startups write four-figure ones, and the software often looks identical. The gap is not the product. It is the risk the buyer is actually transferring.
The Most Expensive Software Is the One That Works
Companies chase cheaper hourly rates and miss the real cost of slow, inefficient software. A firsthand look at why offshore "savings" rarely hold up and why delivery, not headcount, is the real bottleneck.
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